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When You Can’t Own the Whole Airline, Buy its Frequent Flyer Program Instead

Posted By ViewFromTheWing on Credit Cards

http://viewfromthewing.boardingarea.com - One of the ways Etihad exercises this control is by purchasing controlling stakes in an airline's frequent flyer program, something they've done with airberlin and Jet Airways. While foreign ownership restrictions limit equity in an airline, they do not generally limit ownership of an airline frequent flyer program.
Etihad purchased a majority stake in the Jet Airways JetPrivilege program and a 70% stake in airberlin's Topbonus program.
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